Ittadi Bookshop — Social Media Management
A 12-week digital marketing engagement combining social media management, content & creative development, Facebook advertising and website development to strengthen Ittadi Bookshop’s online presence and drive more effective book promotion.
- Client
- Ittadi Bookshop
- Role
- Social Media Management & Digital Marketing
- Timeline
- 12 Weeks
- Deliverables
- Social media management · Content & creative development · Facebook advertising · Website development
The brief
Ittadi Bookshop needed a more consistent and professional digital presence to promote its books and reach a wider audience online.
Previous activity had been limited and fragmented. The client required a coordinated approach that brought social media, paid advertising and the website together under one clear strategy, so that every channel supported the same commercial and brand objectives.
Constraints
- Multiple workstreams (organic social, creative production, paid media and website) had to run in parallel within a fixed 12-week window.
- Brand consistency was essential across every touchpoint.
- Content and advertising needed to feel authentic to a traditional bookshop while still performing in a competitive digital environment.
- All activity had to deliver clear value without unnecessary complexity.
A joined-up digital approach that combined social media management, Facebook advertising and website development to support a growing retail business.
What I did
Social Media Management —
Took full ownership of the brand’s social channels, establishing a consistent posting rhythm, tone of voice and visual style that reflected the bookshop’s character while remaining commercially focused.
Content & Creative Development —
Designed and produced a full suite of promotional assets — from product-focused posts to campaign creatives — that clearly showcased books and seasonal offers across organic and paid channels.
Facebook Advertising —
Planned and supported paid campaigns that amplified the strongest content, improved reach among relevant audiences, and drove measurable engagement and traffic.
Website Development —
Developed and refined the website as a central digital hub, ensuring it aligned with the social and advertising activity and gave customers a clear next step online.
Integrated Delivery —
Coordinated all four workstreams so that organic content, paid media and the website reinforced one another throughout the 12-week period.
How it came together
-
01
Discovery & Planning
Mapped the current digital presence, clarified commercial priorities and defined a practical 12-week roadmap covering social, creative, advertising and website work.
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02
Content & Creative System
Built a reusable content framework and produced a bank of high-quality promotional assets designed to work across both organic and paid channels.
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03
Social Media Execution
Implemented a consistent publishing schedule and visual identity that kept the brand active, professional and relevant to its audience.
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04
Facebook Advertising
Launched and optimised paid campaigns that extended the reach of the best-performing content and supported key promotional moments.
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05
Website Alignment
Developed and refined the website so it became a natural extension of the social and advertising activity, giving visitors a clear path to engage further.
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06
Ongoing Coordination
Maintained weekly alignment across all channels to ensure messaging, creative and timing stayed consistent from start to finish.
The outcome
Since beginning our partnership in 2023, Ittadi Bookshop has grown from a limited digital presence into a consistently performing retail brand online.
Key commercial results achieved:
✅ Minimum 120 book sets sold per day — establishing a reliable daily sales baseline through coordinated social media, content and advertising activity.
✅ Average 500 website visits per day — creating a steady flow of qualified traffic from social and paid channels to the online store.
✅ 3,300 Facebook page followers — building a solid, engaged audience base that supports both organic reach and paid performance.
The 12-week focused engagement formed part of this longer-term partnership. During that period we tightened brand consistency, improved content quality, structured Facebook advertising more effectively, and strengthened the website as a conversion point.
The result is a digital system that now reliably supports daily sales volume and customer acquisition, rather than relying on sporadic promotional bursts.
What this means commercially:
✅ Predictable daily sales volume (120+ book sets)
✅ Consistent website traffic (500 visits/day average)
✅ A growing owned audience (3.3k followers) that reduces reliance on pure paid media over time
✅ A repeatable operating model the client can continue to scale
“Working with Mr Bhambani on behalf of Yeasin Arena Excelytics Limited on Ittadi Bookshop’s digital marketing has been a positive experience. His work across social media management, Facebook advertising and website development has helped us strengthen our online presence and present our business more effectively to our audience. We appreciate his commitment to the project and his continued efforts to support our promotional activities and wider business objectives.”
Mr Shamsul Haque, Managing Director, Ittadi Bookshop
Built with
- Facebook Ads
- Website Development
- Social Media Management