The Company That Stopped Being Worried About Numbers In 2021, my B2B software client achieved a significant milestone: they hit 50,000 LinkedIn followers! There was a great deal of excitement around this announcement… every team member in the company congratulated each other on Slack and there was even a slide in their Marketing Deck showcasing […]
Apps Nobody Uninstalled (and One All Did) Launch two similar fitness apps with like features and monthly fees. Target market: people interested in fitness. Successful marketing campaigns at launch. Each app starts with comparable App Store ratings. Fast forward twelve months later. App A had a Day 30 retention rate of 38% and App B
A Dashboard Everyone Ignored Three years ago, I was called into a regional online retail company to diagnose a growth plateau. Despite a 40 percent increase in their marketing spend over the prior two quarters, they had flat revenue growth for those same periods. Throughout the organization, there was frustration at the leadership level while
Ranking for keywords in 2024 is no longer the purpose of SEO; rather, it has become owning dialogues.
Your website is completely functional; however, it serves no purpose at all.
Many businesses have invested $30K-$100K in creating a digital brochure (or pamphlet) which no one reads. While their competitors have built engine(s) that generate new business continuously around the clock, they did not out-design their competitors; they simply had different intentions. Here’s why the “digital brochure” is no longer a viable option and what will take its place.
